So, you recently launched an app that works flawlessly. You had an exceptional designer work on the UX, and you are satisfied with the results. No what? With such an amazing application, it should certainly take the world by storm, right? Well, this could not be further from the truth. As with every other product out there, you need to figure out how it will reach your audience. Given the many apps out there, regardless of the niche, yours won’t magically reach the target audience. How will people find it? And if it is a paid app, how will you convince them to pay for it?
Well, this is mobile marketing, like that provided by Leapfrog Internet Marketing, comes into the picture. In this read, we’re going to take a look at the importance of understanding the app marketing opportunities available. We will focus on mobile apps, but these points can be applied to almost every product or service as we live in a digital era where everything is done on a mobile ecosystem.
Analyze the Stats
The numbers are always a good place to start. Smart Insights published Mobile Marketing Statistics Compilation a few months ago, which is an excellent resource when you’re looking to comprehend how consumer behaviour affects every company’s trajectory, be it small or big. According to the stats, 90% of the time on mobile is spent in applications.
Additionally, it’s imperative to analyse the best moment when your target audience is available and the devices they use. This will give some insight on how to approach them.
Recognise Your Competitors
It is important to keep in mind that there are millions just like you in this mobile arena. If you take a look at the report by Statista, numerous app owners consider their app to be the best in the market and have invested all their resources in the products. Some of them even have apps that have been awarded and have shared their stories on how they did it. When creating and marketing your app, it’s essential to keep your competition in mind.
Mobile App Marketing is for All
Take location-based ads, for instance – it is perhaps the most efficient way to personalise your marketing campaign when looking to reach the right audience and send the right message. Do you own a food app? Then you need to know who’s hungry and have the ability to take advantage of your services.
The Future is Now
With technology advancing faster than ever, we are seeing bots that sound like humans almost everywhere. Augmented reality and virtual reality are no longer bound to games are currently being applied in all industries. It’s only a matter of time before they take over the marketing arena, forever transforming advertising. So, ensure you are not left behind as you find for fun ways to market your app.
Bonding with Customers
Thanks to the nature of mobiles, you can nurture a long-term healthy relationship with your valued customers. When it comes to market, you impose the rules, from deciding what marketing strategy works best for your mobile app to the manner you will approach your target audience. Mobile is undoubtedly a flexible field that enables to connect with people in a manner that was impossible before.
Everyone Else is Doing It
This might motivate you to engage in mobile app marketing, but it also means that you need to look for ways to be ahead of the competition. If your rivals are using all the strategies out there and fail to do the same or even better, you will be struggling to stay afloat.