How Can The Tourism Industry Recover From The Impact Of Covid-19

Covid-19: Putting people first

The tourism industry is well aware of the profound impact that the COVID-19 pandemic is having on the future of tourism. Recent reviews on indicate that the industry faces probably the greatest threat to its survival that it has ever faced, and all players in the industry suffer its effects, from hotels and airlines to tour guides and restaurants.

Besides, one must consider the underlying anxiety linked to the instability of the jobs of millions of workers, and the fear around the impact on local economies in the long term, particularly destinations where income depends heavily on tourism. But amid the chaos, there is room for hope.

The tourism industry is already exploring ways to rebuild after the devastating impact of the virus, and preliminary signs of recovery show us two common elements that emerge: the collaborative approach, (involving multiple stakeholders both public and private) and the relevance of technology to understand, anticipate and plan for the future.

In this article, we will look at the ways the tourism industry can recover from the impact of COVID-19

Curb Controversial Hosting Models

From the accommodation perspective, businesses such as Airbnb whose accommodation units are mainly concentrated in urban centers, are questionable. The homes offered on platforms such as will likely be marketed as long-term rentals, as is already being seen in some destinations. This will have an important impact on the tourism attraction of a particular location, some of which are severely affected by tourist overcrowding.

In the current circumstances, air transport is perceived as a business with serious difficulties for survival given the trend towards greater demands for health security, space between passengers, luggage in the hold, additional access control measures, etc. There is already a war of prices and now is the time to contemplate new business models, as well as more sustainable alternatives to air transport, particularly on short and medium-distance routes.




Collaboration Between Countries

One of the ways out of this tourism crisis is to foster collaboration between countries, even with those with which there is competition. E.g. tourism within Europe. In the medium and long term, governments should cover economic diversification where possible.

A strong dependence on a single activity/resource makes countries more vulnerable and in the case of tourism, many countries are severely dependent on it and therefore are at risk if collaboration is neglected.

Modify Regulations

Some regulations such as restriction of access to some certain locations can be relaxed a bit. However, overloading these locations should be avoided (this would make the environment safe for tourists). Also, ministries or secretariats of tourism and economy can create advertising campaigns for domestic tourism, new and diverse routes, tourism and craft fairs, etc.

Finally, it is important to take advantage of this crisis to improve but because of the fear of contagion, many people will avoid traveling. In this case, the tourism sector will have to work hand in hand with the health sector to implement control measures to prevent the further spread of the pandemic.




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