The primary goal of many internet marketing strategies is to increase web traffic. More web traffic means more visibility in the online world and of course, more conversions. You also need more traffic in order to position high in the search engine rankings, specifically, in the first ten search results.
Planning plays a vital role in trying to increase web traffic as does working the plan! There are quite a number of techniques to increase web traffic and actually, you don’t need to employ each and every plan you learn.
Search Engine Optimization (SEO)
In simple terms, search engine optimization is the process of reaching your goals to top the search engine rankings. Basically, this would involve proper and suitable practices that are considered “legal” by the biggest search engines. Correct usage of keywords combined with quality and relevant content is a very important factor in SEO. SEO works by tweaking the web page and then generating more traffic; as a result, you get better ranking in the search engines.
This is perhaps the most widely used method to increase web traffic due to the considerable number of search engine optimization tools that people can choose from. The secret behind this method is to learn how experts play their game and study how to utilize these practices in your own field.
There is so much to learn with seo consultant but above everything else, the basics are more important. Once you get the basics you will be able to acquire additional skills and the experience you will need to make the most out of this method.
Providing visitors with relevant and valuable information builds your name as an authority in your field. As you earn their trust, they will be more confident with the products or services that you sell and offer.
As you submit articles to different article directories (It’s free!), you have the chance to put links to your site. As search engines notice this, your rank in the search engines grows.
The word “blog” is everywhere. Etymologically, it is a blend of the phrase “web log”. Blogs are like small websites because they contain contents which are very similar to those of websites. They are also considered as online journals. In fact, they are used to supplement a traditional website.
Blogging and blog commenting are two closely related methods are loved by many primarily because they are so easy to create. Furthermore, it allows online customer interaction through blog commenting. If you plan to use them, be sure to keep your blogs up-to-date since visitors place a lot of emphasis on this. Just like article marketing, keeping a keen attention to keywords is really imperative.
Social Media Marketing
By means of web 2.0, sharing almost anything on the web is now possible. The fact that millions of people visit the largest social media networks of today is what social media marketing relies on. Social media marketing aims to inform more people regarding a particular business through popular sites like Twitter, Facebook and MySpace. At the same time, it intends to somewhat tempt these people to invite others as well. For this particular method, techniques would vary substantially depending on a particular social media networking site.
Really Simple Syndication (RSS)
Using RSS enables the contents of a particular website to be in a form which is identifiable to news readers. With the aid of RSS feeds, readers become updated with the latest posts, news and articles from their chosen website or blog. It’s like having a newspaper delivered at the reader’s doorstep.
There is so much that you can get from this technique. However, not many internet marketers are familiar with this and they fail to take advantage of it. Literally, RSS feeds are feedback from your website which contains all your posted articles and other relevant content. There is also what we call as RSS directories and this method actually works together with social media marketing to increase web traffic.