Be part of Suite Spot podcast host Ryan Embree, and listen in to the celebratory 100th episode the place we acquire you, the listener, down memory lane and reflect on all the fascinating information we have covered on the podcast in excess of the final four yrs, as perfectly as explore upcoming new content that listeners can search ahead to this tumble.
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Welcome to the Suite Place the place hoteliers test in and we verify out what’s trending in lodge marketing and advertising. I’m your host, Ryan Embree. Hi there anyone. And welcome to the 100th episode of the Suite Spot. Thank you all for signing up for me. This is your host for the hundredth time, Ryan Embree I’m just so joyful that we last but not least produced it to this episode. This is a incredibly humbling encounter. You know, we started out this podcast, this electronic advertising podcast back again in 2018. It’s just so a lot support from Journey Media Team and, my teammates in excess of the yrs. I remember the initial episode when we had been hoping to make a decision on the title. We had, a few distinctive names. We landed on the Suite Place and here we are at episode 100 four many years later, just some speedy information prior to we get started off. And we unquestionably are gonna share some written content currently, but this podcast is, streamed in excess of SoundCloud, iTunes, Google Podcasts, Spotify. Now in excess of this earlier, again in 2021 and Stitcher as properly, we’ve acquired in excess of 50,000 performs and 600 followers from all those websites. So yet again, just so humbled and thankful for all of our listeners out there, wherever you are listening from. So right now with episode 100, this kind of a celebratory milestone, I figured what we do right now is perhaps actually rely down some of my most loved and definitely the most performed and well-known tracks that we’ve experienced about these past a hundred episodes. We coated a lot of subject areas when it arrives to hotel digital marketing. And it’s amusing to pay attention back again to some of the first couple episodes. The issue subject in which we talk about on the Suite Place is technologies is social media is reputation administration for, for accommodations, and this technological know-how progressed so immediately. So attention-grabbing to go again to individuals to start with couple episodes, to see what we were being talking about and, and how that genuinely bridges to now and see how much matters modify. So let’s begin the countdown, the variety a person. So we’re not gonna operate backwards. We’re gonna commence at amount one particular and get the job done our way down. Range one, in fact episode 84, how to current market your hotel’s breakfast options. And we did not anticipate for this episode to be so common, but it can make perception, proper? A single of the points I know I have talked about on this podcast, a person of the points that definitely modified the most during these, these final few yrs with the pandemic is how a resort serves breakfast to his friends. It is a staple. It’s a little something that we’re all made use of to as tourists coming to the assets, viewing that breakfast buffet, looking at that waffle maker, from time to time that incredibly hot breakfast, that continental breakfast and how which is genuinely modified, suitable? And definitely it commenced with the pandemic of a health and fitness and safety difficulty of striving to limit near get in touch with concerning your company and your staff members. But then it is variety of also in 2021, 2022 has come to be a staffing problem, appropriate? A large amount of lodges continue to are battling with this, and they are not able to workers their breakfast location. They are not in a position to keep up with the company that are coming in and out cleaning following them making sure that the foodstuff is getting refreshed. So, you know, this episode, we took a deep dive into saying not only how to industry your breakfast choices, but how to set the appropriate anticipations of what your breakfast offerings are currently, because there is just these types of a huge spectrum there of exactly where lodges are at. And some of that also depends on wherever you’re found in the place, ideal? We observed some parts of the nation, that were being a lot slower acquiring again to estimate unquote typical and experienced constraints at their lodges. So it was more challenging for them to get back to that breakfast that visitor have arrive to adore. So if a traveler was traveling from just one area of the nation to a further area, and they were anticipating this simply because all the hotels in their spot had been back to usual that could guide to troubles. So this was a good episode, super, tremendous well known, again, form of a shock, but you know, when you essentially sat down and think about it, actually not that shocking for the reason that of the background of the final pair decades, range two was episode 94 and this, it really speaks to what I talked about at the beginning of this episode, appropriate? The evolution of issues like social media engineering, and how a great deal that modifications just months or, or decades more than yrs, this episode was all about Instagram reels for motels, appropriate? So we delight ourselves at Journey Media Group at remaining at the forefront of resort, digital marketing. We are the gurus. And a person of the factors we appear for is new designs, trends, and features, in particular when it will come to social media platforms, cuz that’s what we do for inns. We companion with them. We enable make custom content material for resorts on areas like Twitter, Fb, LinkedIn and Instagram, right? We know how preferred Instagram is, specially with the more youthful vacationers, millennials and gen Z. And just one of the factors that Instagram had just lately launched was Instagram reels. And this was a element that was seriously pointed at TikTok, proper? And they were attempting to possibly steal some of that market share. These were being these type of 30 to 2nd clips that consumers could share on Instagram sort of like Tik Toks in purchase to possibly endorse matters on house, boost amenities, breakfast choices like we just talked about. So this was a new characteristic that was just lately introduced from Instagram. And this episode was definitely wonderful. We introduced a person from our social item crew on as a guest speaker to kind of stroll us via how to use and what some ideal techniques are for Instagram reels. Range three was episode 80, how to sector your hotel’s new renovations. Right? So a person of the matters that we truly concentrated on in the course of the pandemic for lodges was of course how to get extra occupancy in a time in which vacation just wasn’t taking place, correct? Other than out of requirement. But some hotels made the decision to go a fully various route and shut down absolutely to really do some new renovations, proper? To renovate that lobby or entirely redo their rooms or facilities. And when we acquired out of the pandemic, they, we had these practically model new resorts, renovated hotels that we were being on the lookout on how to publicize and market place. So we shared some definitely great means, guidelines and most effective practices on how you can share on social media, establish some enjoyment, communicate to that and your critique responses, your name administration, due to the fact you’re only new for so long. I remember that was one particular of the important phrases that we had been conversing about. New is new for just a brief amount of money of time. So you want to acquire edge of it although you can. There’s seriously new renovations is some of the very best moments to get these five star critiques and truly place your very best foot forward out there with these types of a large, substantial funds investment. We know, take place with renovation. Variety four of our most popular episodes ever on the Suite Spot. This was episode 86 setting up your hotel’s 2022 social media calendar component 1. So this was these types of a major episode that we essentially had to do two sections of it. And this is actually a single of my preferred episodes. We experienced Aislynn Roberts on and she’s a person of our group users from shopper accomplishment. And she speaks to resorts on a everyday basis seeking to come across inspiration for them to come across posts about activities, neighborhood tales, features, seize bookings as a result of social media. So what we decided to do was consider a calendar, the 2022 calendar. And we went as a result of each and every one season and started out to fill out that calendar, give thoughts for the summer, the spring, the winter season and the fall to aid hoteliers fill that calendar out with just interesting content material. And all over again, this was just one of my favorite episodes, actually just receiving innovative and, and sharing with hotels. Some genuinely, actually exceptional means to, to spur engagement on their social channels. Selection five was episode 83 highly developed sentiment investigation and reporting. Now this was with Jason Lee, our chief technological know-how officer, in all probability a single of the most recognizable voices on this podcast. He’s been with me many instances. And the reason is, is due to the fact accurately what this episode was all about. A new rollouts for Vacation Media Team, digital options for lodges. So Jason and his products and progress crew had been difficult at do the job. Were being essentially diving deeper into insights and information from guest responses. And this episode is all about that. Conversing about how we get that data from guest testimonials and how we give that facts back again to the hotelier to make smarter operational and money choice. So this was a definitely good episode executing a hundred podcast episode could not have been done with out the enable of my marketing group and the support of Travel Media Team and listeners like you. So I want to thank you, but we’ve also experienced some company outdoors of the Vacation Media Group corporation, sign up for us, some actually large names in the business. I remember we had a couple episodes of Yan Phitom from STR during the throes of the pandemic where we talked to him about, you know, what was on the horizon. What was the STR info declaring to us which could offer you clues? Since we experienced by no means been as a result of anything like that in the marketplace we’ve been as a result of recessions prior to, but absolutely nothing, nothing like we saw the previous couple decades, oh, we experienced hospitality influencer. Rupesh Patel on to discuss about reputation administration and how vital that is for his lodges and, and what he’s doing appropriate now. Michael Curran from Aimbridge Hospitality and Kirk Petterson from Siteline hospitality. So some key gamers from hotel management groups just be a part of us and, and give strategies and tips on electronic promoting. And I’m so thankful we have so a lot of far more company not equipped to get to suitable now, but thankful for. So if you have not checked out some of individuals episodes, you should do lead to they’re very, pretty insightful. And via doing this a hundred episodes well worth, we have also have some truly unique once-a-year episodes that we do each and every single year that I’ve genuinely come to enjoy and are some of my favorites. One particular of them is with our VP of product or service and progress, Patrick O’Brien. He arrives on each yr and we seem at the best five sentiment tags for motels throughout the country. You know, we’ve talked about cleanliness, which was a big tag and subject in the course of the pandemic, clearly, and Patrick not only shares this data with us, but he also shares techniques that you can react to assessments as well as leverage this data for your social media marketing and advertising and internet websites. A different annual episodes we do with is with our president Dana Sanger. We do a year in assessment at the stop of just about every 12 months, just chatting about the wonderful accomplishments that the Travel Media Team workforce have achieved and, and milestones and objectives that they’ve strike as well as the worth that we’re in a position to deliver for our lodge partners. We have been in hospitality, as I have described before for around 40 a long time and, and have resorts that we work with throughout the nation. So this is a genuinely neat episode to kind of replicate on all the points that we’ve completed to support additional individuals partnerships and provide on new and present relationships in the field. And then previous 12 months in 2021, we experienced a single of, I would say the coolest sequence. And this was currently being in a position to listen to you, our viewers, the listeners, the resort listeners out there, and what they had been equipped to do is share their stories of what we known as hospitality heroes. So we had a, a range of episodes that we did in this sequence just to figure out some of individuals hoteliers that went higher than and over and above for the duration of what someone argued the toughest time for our industry. And there were just some amazing, wonderful tales. And it was just this kind of an honor to share those people above a channel on a forum like this. And with that, I am incredibly psyched to announce that we are accomplishing a next collection, which is likely to be named Hospitality Trailblazers, in which we are gonna acquire some of the greatest and loudest voices in the lodge industry. And we’re gonna invite them on the Suite Spot. We’re gonna discuss and we’re gonna decide on their brain, inquire them what they think about what is what is on the horizon. What they consider are some tips and tips. When it will come to electronic marketing for their management group, we are gonna have some really, really good guests and I am super stoked about it. So you’re hearing about it listed here. Very first more facts to occur about Hospitality Trailblazers. This is our 2nd sequence that we’ve finished to kind of seriously amplify the voices of our marketplace. Mainly because again, we, we, we’re these kinds of a limited knit group, but once more, as we wrap up currently, I just wanna thank anyone. My Travel Media Team group, my marketing workforce for all the hard get the job done that they’ve place into this, a hundred episodes is no straightforward feat. I wanna thank you. The resort listeners and invite you. I know if you have been listening to us for some of these episodes would invite you to go away us a evaluate. We’d appreciate to hear your remarks and feedback about what we’re carrying out, ideas about what you’d like to listen to for our following a hundred episodes. So this is Ryan Embree signing off for the hundredth episode. Thank you. Thank you. Thank you. And we will talk to you next time on the Suite Place. To join our loyalty system, be absolutely sure to subscribe and give us a five star looking at on iTunes. Suite Spot is created by Travel Media Team. Our editor is Brandon Bell with protect artwork by Barry Gordon. I’m your host, Ryan Embree, and we hope you enjoyed your stay.